by Marilyn Beck and Stacy Jenel Smith With the star-maker machinery of the industry churning out "It" personalities faster than a woodpecker pecks, golden girls and guys of the minute are also looking leaden faster than ever -- hero today, gone tomorrow.Which current hotties WON'T last? Our predictions:

"American Idol" winner Kelly Clarkson will become One-Hit-Wonder Kelly Clarkson, with her "A Moment Like This" smash being remembered in the same manner as Debby Boone's "You Light Up My Life." Clarkson's first effort at an album isn't due till Fall, and by then the moment of her "Moment" will be past.

Also on the "American Idol" front, there's Simon Cowell, whose acid tongued ways are sure to grow tiresome to the fickle public who used to be so amused by "The Weakest Link's" acid-tongued Whatzername -- oh, yes, Anne Robinson.

The reality for "Joe Millionaire's" Evan Marriott: his time in the spotlight will go quicker than the half-million bucks he won on the show.

Jamie-Lynn Sigler fame will last as long as "The Sopranos."

We've seen "The Osbournes" come -- and now they're starting to go, with sliding ratings and all the signs of a dying fad. Look for Sharon, and possibly Kelly, to retain higher profiles in solo efforts.

Heather Graham's and Tara Reid's party girl ways have already eclipsed their work. What work?

Freddie Prinze, Jr. has apparently changed status from hot young movie star in his own right to Mr. Sarah Michelle Gellar. With a series of flops behind him, he needs a couple of good projects, or he'll wind up as Jim Brolin's replacement in the Midas ads.