By Erick Johnson
That beauty is all the rage in Hollywood isn't by any means a first -- however, nowadays celebrities are finding new and novel ways to fulfill their need to be beautiful and their need to party all at the same time.Take Hollywood hotspot the Beauty Bar for instance. Not only can one come to this bar in the middle of Hollywood and grab a drink after work, but one can also have a manicure while sitting under one of the many hair dryer-chairs in the establishment, which has been retro fitted as a 1950's hair salon. Henna tattoo artists are also available Thursday through the weekend for a nominal fee.
Though there are also Beauty Bars in both San Francisco and New York, since opening in 2000, the L.A. spot seems to be a favorite among the industry set. Everyone from Drew Barrymore to Cuba Gooding, Jr. have stepped into the two-room bar space. It has hosted such events as Maxim?s Hot 100 List, where the likes of Alyssa Milano and Pamela Anderson were honored, toasted and/or pampered.
Beyond the club and bar scene, there's a growing set of celeb-friendly professionals taking the fusion of beauty and party to a whole different level with spa parties. That's right, you guessed it, some people are actually choosing to rent out spas to celebrate birthdays, holidays or any other pamper/party worthy occasion.
Blue Spa has been the site of festivities where participants have included "American Pie" beauty Shannon Elizabeth
and Essence Atkins of Unpins "Half & Half." Declares owner Ronda Hawara, "At night we have a DJ and the place is totally transformed to more of a club atmosphere with music and cocktails and manicures, pedicures, facials and massages taking place in various rooms." The place is often packed with celebs, but Hawara's mum as to her prize clients.
This policy is easy to understand, given that the six-month-old Blue Spa, in the L.A. suburb of Sherman Oaks, is actually a branch of the adjoining cosmetic surgery clinic Light Speed Laser.
The clinic has a doctor on staff, a plastic surgeon who offers such treatments as laser hair, vein and tattoo removal, Botox injections and the Vita-Peel skin renewal process that doesn't require one to be out of the public eye to heal as one must do after undergoing the quite painful chemical peel.
"It's a place where people can come for a tune up instead of full-fledged plastic surgery," boasts Hawara.
Last but not least, the one time a year when the entire town seems to overdose on glamor, glitz and partying is the week leading up the Academy Awards. According to a spokesperson from the public relations firm Full Picture, which put together last year's Frederic Fekkai Oscar suite at the spa bearing the Rodeo Drive-based beauty magnate's name, "The list of who made appointments to come really looked like a who's who in Hollywood."
Famous names who took advantage of both Fekkai's beauty treatments and open bar included Paris and Nicky Hilton, Darryl Hannah, Jessica Biel and Hilary Duff.
For those who were attending the big ball, precious stone jewelry designer H. Stern had millions of dollars worth of diamond and ruby pieces to loan, while Judith Leiber offered to loan her jewel-encrusted clutch purses. The ladies could keep warm with an original Adrienne Landau designer fur stole, which the designer also made available for stars to borrow.
Leave it up to Hollywood to find a way to unwind and be pampered all at the same time. One can't say those in Tinseltown can't streamline what they really want.