Don't think that just because you are loved, your phone calls will be answered.

Fully 90 percent of cell phone users ignore their incoming calls, and the calls that are most frequently ignored are the ones that come from loved ones--not strangers or work colleagues, All Headline News reports of a study from Britain's University of Salford.

The top 10 reasons for not answering a cell phone:
1. Did not hear the ring
2. Driving
3. Feeding a pet
4. Unable to speak
5. Busy in the bathroom
6. Can't find the cell phone
7. In a meeting
8. Didn't recognize the number
9. Not in the mood to answer
10. Others might overhear

Study leader Dr. Ashley Weinberg, who is an occupational psychologist and author of "Surviving the Workplace," says we ignore incoming calls that we sense will be long and involved and take more effort.

But not answering a cell phone comes with a price. It breaks an unwritten psychological contract, since we're not living up to our family and friends' expectations, asserts Weinberg.

--From the Editors at Netscape