LONDON - JUNE 04: Lord Sebastian Coe poses in front of the new London 2012 Olympics logo during the press launch of the 2012 Olympic and Paralympic brand and vision at the Roundhouse on June 4, 2007 in London, England. The new Olympic emblem is based on the number 2012, the year of the Games, and includes the Olympic Rings, one of the world's most recognised brands, and the word 'London', the world's most diverse city. The same 2012 images, with the Paralympic agitos, symbolises the Paralympic Games. (Photo by Daniel Berehulak/Getty Images)