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Even though many men are now the primary grocery shoppers for their families, they still tend to be overwhelmed when they walk into a grocery store. They don't know how to shop efficiently, and they'll never ask for help if they can't find something. It may not be their fault. Grocery stores are designed for women and the way women shop. "Men do represent a large part of grocery shopping dollars and they aren't being very well accommodated. Sales are being lost," Mandy Putnam, vice president at consulting firm TNS Retail Forward, told Reuters. "They never ask for help, except maybe from the butcher, but they always say they never had problems finding anything when the cashier at the register asks." The top three problems men face in a grocery store:
Supermarkets design their stores for women and the way women shop. For example, TIME magazine reports in a story titled "Supermarket Science," that retailers sell cheese next to wine to nudge shoppers into buying both. Here's another trick: Most people have a favorite brand of ketchup. Stores shelve those popular labels so they are easy to spot and position them near the more profitable store brands. But these tricks don't work as well on men, who are less likely to stray from their list. --From the Editors at Netscape | |||||||||||||||||||||||||||
A word of advice to women: Don't send a man to the grocery store. 
